Born in the Murcian orchards more than 14 years ago, the ZERYA® brand guarantees a sustainable food supply throughout Europe. That is why we evolve alongside the value chain and the growing environmental awareness of both distributors and customers to offer comprehensive solutions.
Beyond Zero Waste: adopting Regenerative Agriculture Together with Continente Portugal we have managed to anticipate the European strategy for reducing phytosanitary products. Since 2021, the Portuguese group has been offering ZERO Waste certified seasonal products. Its commitment goes further, and together with ZERYA® it is implementing transition programs to support its producers towards Regenerative Agriculture.

“ZERYA® certification is very important because it provides us with an independent analysis, offering transparency, credibility, guarantee, etc. throughout the entire supply chain.”

Rui Matias, SONAE – MC ZERYARegenerativa® responds to 4 key sustainability objectives Aligned with the reality of the countryside and the SDGs, the program that we implement together with the producers responds to 4 fundamental objectives: Combat soil erosion Protect and increase biodiversity Reduce the carbon footprint Limit food waste In the case of Continente, the ZERYARegenerativa® program includes support, training and consultancy for producers and is financed by the retailer, aware that producers have only 7 campaigns to make their transition according to the European Field to Table strategy before 2030. Consumers are looking for responsible retailers. Increasingly conscious consumers want to find products with a greater positive impact on their table. The change is already real. The growing interest in healthier eating transforms the end consumer into an ally of the sustainable producer. According to our market analysis, customers prefer certified products and accept the price difference because they are aware of their contribution to the supply chain. ZERYA® offers support for retailers, purchasing centres and distribution chains that want to invest in responsible eating. The ZERYARegenerativa® programme includes: Own brand with the ZERYARegenerativa® seal Differentiation in the food market SDG objectives aligned with sustainable policies and strategies Alliances between consumers and producers based on trust and transparency Safe, traceable and responsible food chain Improvement of agricultural production in the medium and long term Germany: A tailor-made proposal for retailers ZERYA® is currently working on specific sustainability programmes for German retailers that are complementary to those of ZERYARegenerativa® to create specific lines adapted to the production environment: according to producer, location and crop. Retailers and purchasing centres are thus responding to the demands of consumers who are looking for products with a lower environmental impact and higher nutritional quality. According to the study “Consumer Products and Retail: How sustainability is fundamentally changing consumer preferences” by Capgemini in 2020, 79% of global consumers say they would change their purchasing preferences based on environmental criteria. We favor a responsible purchasing chain. Aligning the reality of the field with that of purchasing centres through a tailor-made programme. From the first production cycle. Read the full article published in Fruchthandel. (Deutsch/Español) What does ZERYARegenerativa® contribute? Differentiation of agricultural products with a positive impact. Conversion into regenerative agricultural land. Diversification of agronomic practices. Customized monitoring programs with various compliance points. Voluntary for better adaptation to the production system of each company. New marketing channels and proposals together with responsible retailers and purchasing centers. Retailer and responsible purchasing centre, what can you get in your 1st cycle? Study of agronomic practices and the agricultural ecosystem in year 0. Control for the reduction of inputs and support for the use of more sustainable tools. Implementation of recommendations and field guide with practical examples and compliance models. Know your carbon footprint and work to reduce it with different proposals. Synonymous with added value for producers, distributors and consumers ZERYA® is a brand that represents the present and the future of fruit and vegetable production, based on innovation, technical excellence and consumer satisfaction. If you want to know more about us or how you can obtain it, visit our website or write to us at consultas@zerya.org or call us at 622 690 956.